paando was founded with the goal of becoming the first Spanish-language online wellness platform built around expert, Spanish-speaking guides. The vision was to bring high-quality, practical courses to a broad audience across disciplines like Yoga, Meditation, Mindful Eating, Hypnosis, Breathwork, Assertive Communication, Productivity, Detox, Sleep Health, among others.

I joined at an early stage and helped define the production format and overall course experience on the platform. Alongside leading end-to-end production for an expert-led slate, I established how courses are structured and presented, from the visual language of lessons to the tone and rhythm of edits. I also helped shape how courses launch and communicate, setting standards for trailers and supporting assets so each release feels coherent, intentional, and consistent.

As Head of Production, I own the full production process and the operational structure behind it. I set workflows, timelines, and review cycles, align stakeholders and collaborators, and guide creative decisions that protect clarity, pacing, and a high standard of finish. The result is a repeatable approach that supports a wide variety of topics while keeping the viewer experience polished and unified.