Rótulos Chidos is my ongoing documentation project focused on hand-painted signs in Mexico. What started as a way to photograph vernacular lettering has grown into a living visual archive of local craft, humor, and everyday design. The project treats the street as a gallery and the sign painter as a central creative voice, highlighting the diversity of styles, techniques, and regional character found across Mexico’s urban landscape.

My approach blends photography with a curatorial and editorial lens. I document signs with consistency and intention, then shape each post through careful selection, sequencing, and pacing so the feed reads as a coherent body of work rather than a collection of isolated images. The project is also community-driven, encouraging submissions and exchanges that expand the archive while strengthening relationships with painters, neighborhoods, and followers. At its core, Rótulos Chidos is about preserving visual culture and giving visibility to makers whose work is often overlooked, even as it defines the look and feel of the city.